Batshirt wasn’t born from a carefully planned brand strategy.

It was born from a mistake, a heat press, and a giant bat.

While working on a massive banner for Adams Family Haunted Woods, I was sitting on the floor, pressing dozens and dozens of sheets of sublimation paper together on a heat press that was very much not designed for something that big. My living room was basically a production line, my confidence was questionable, and I was absolutely determined to make it work.

And then it didn’t. It was all great, the banner said Adams Family Haunted... perfectly, one word left...

When the banner came off the press, I realized the word “WOODS” had been pressed upside down.

I stared at it. I panicked.

I immediately started sobbing like a loon and called my mom, convinced I had completely ruined Halloween.

Through tears, I explained that the banner was wrong, everything was ruined, and there was no fixing it. While I was spiraling, Trevor — far calmer than I was — looked at the banner over facetime and said, very casually:

“Just put a bat over it.”

“That’s not going to work, it's going to be like 9 pages big,” I argued. “Are you nuts? This is a disaster. Halloween is ruined, just cancel it.”

But with nothing else to lose, I did it. Once the bat was placed over the mistake… it worked. I mean, it looked a little wonky, but it worked.

Years later that banner is still in use today.

And that moment turned into a running joke, a coping mechanism, and eventually a philosophy:

When something goes wrong and you feel batshit crazy, you fix it, you adapt, you laugh —

and if all else fails, you put a bat over it.

Batshirt grew from that exact mindset.

It’s about creativity over perfection, solutions over panic, and not letting mistakes stop you from moving forward. Sometimes the thing you think ruined everything ends up being the thing that defines it.

And that’s Batshirt Crazy Creations.

Pictured below is the banner in question and my mom, the Mother of Chaos and all things spooky.